To link to this database use: https://libraries.indiana.edu/databases/redbooks
Provides competitive intelligence and prospecting data on advertisers and advertising agencies.
Red Books monitors 9,000 worldwide agency parent companies, over 4,400 U.S. publicly traded companies, the top 2,000 global companies and the largest U.S. private companies. Includes access to 10,000+ U.S. and international agency profiles and 15,000+ global advertiser profiles, as well as 255,000 personnel, with detailed contact information. Also includes information on more than 100,000 brand names.
Coverage: Current- Updated annually
Producer: National Register Publishing
Interlibrary Loan Type: Secure Electronic Transmission Permitted
Simultaneous User Limit: 2 simultaneous users