To link to this database use: https://libraries.indiana.edu/databases/redbooks
Provides competitive intelligence and prospecting data on advertisers and advertising agencies.
Additional Information:
Red Books monitors 9,000 worldwide agency parent companies, over 4,400 U.S. publicly traded companies, the top 2,000 global companies and the largest U.S. private companies. Includes access to 10,000+ U.S. and international agency profiles and 15,000+ global advertiser profiles, as well as 255,000 personnel, with detailed contact information. Also includes information on more than 100,000 brand names.
Coverage: Current- Updated annually
Vendor: LexisNexis
Producer: National Register Publishing
Interlibrary Loan Type: Secure Electronic Transmission Permitted
Simultaneous User Limit: 2 simultaneous users