IU Team Wins Midwest Business Libraries Case Competition

November 9th 2017
2017 Midwest Case Competition Winners

Photo courtesy of Ilana Stonebraker from Purdue University

Competing against five other teams from business programs at IUPUI, Purdue, and Butler, a group of IU-Bloomington Kelley School of Business students won the Midwest Business Libraries Case Competition at Butler University on Nov. 4, 2017.  With support and sponsorship from the Business/SPEA Information Commons, the five-person team consisted of James He, Erin Riegar, Sandeep Gali, Radha Parikh, and Nick Broyles, all sophomores.

In its fourth year, the case competition, formerly known as the Parrish Library Case Competition, brings attention to the importance of business information literacy and research skills.  The IU team found this case “particularly unique,” with He saying that a go-to strategy for case competitions and business research from now on will be using the IU Libraries “databases - Simmons OneView, EBSCOhost, Mintel Reports, etc. - to expand the credibility and quality of work that I put out. From what I understand, these databases are expensive, and in my opinion, they're worth every penny and probably the most valuable set of resources available for any student who wants to undergo research.”

This years’ case involved Indiana-owned and operated Crew Carwash, who developed a case with Purdue University Libraries Faculty to examine its social media operations.  “The most challenging part of this case,” says He, “was in market segmentation, determining the best audience to target for car washes is a dilemma that probably doesn't hit many academics with a lot of passion - we had to think outside the box and make inferences to extrapolate useful information pertaining to consumer interests and demographics that Crew could target with their social media campaign.”  Indiana University's team took the top prize of $500 dollars, with Butler second ($300) and Purdue third ($100). Having participated in the competition for the past three years, this victory represents the first time a team from IU has won.

Today's Hours

8:00am - 5:00pm All hours


  • Building Access Use ground level, north entrance, which is directly in front of library. This entrance has electronic doors. Parking is available. Building Access
  • Group Collaboration Rooms16 first-come, first-serve reservable group spaces (2 hrs). Inquire at the circulation desk. Group Collaboration Rooms
  • Quiet Study SpaceAn enclosed area reserved for quiet study only. Quiet Study Space
  • Computer WorkstationsStudent Technology Center with 40 workstations, 3 print release stations and a scanner. Computer Workstations
  • ScanningLocated at work station #35; those using the scanner have priority. Scanning
  • Laptop LockersA free, secure, place to store and charge your electronic devices; charger not supplied. Laptop Lockers
  • Copy Machine(s)One black and white photocopier. Must use Campus Access Card for payment. Copy Machine(s)
  • Food ServiceDirectly accessible from the library, the cafe offers coffee, sandwiches, snacks, and more. Food Service

Contact Info

SPEA 150
1315 E Tenth Street
Bloomington, IN 47405
Christina Sheley
Christina Sheley - Head, Business/SPEA Information Commons, Assistant Librarian
(812) 855-2448

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