To link to this database use: https://libraries.indiana.edu/databases/sportsbusiness
Market research from the National Sporting Goods Association; the U.S. Department of Commerce; various sports governing bodies; and full-text articles from various magazines.
Provides searchable news and market research from the National Sporting Goods Association and other industry sources on all aspects of sporting goods, sports equipment, participation, broadcasting and marketing.
Coverage: (Text) 1996-present- Updated monthly
Vendor: Sports Business Research Network
Producer: Sports Business Research Network
Interlibrary Loan Type: Secure Electronic Transmission Permitted
Simultaneous User Limit: Unlimited simultaneous users