To link to this database use: https://libraries.indiana.edu/databases/sportsbusiness
Market research from the National Sporting Goods Association; the U.S. Department of Commerce; various sports governing bodies; and full-text articles from various magazines.
Additional Information:
Provides searchable news and market research from the National Sporting Goods Association and other industry sources on all aspects of sporting goods, sports equipment, participation, broadcasting and marketing.
Coverage: (Text) 1996-present- Updated monthly
Vendor: Sports Business Research Network
Producer: Sports Business Research Network
Interlibrary Loan Type: Secure Electronic Transmission Permitted
Simultaneous User Limit: Unlimited simultaneous users