SMA: Sports Market Analytics

Resource available to authorized IU Bloomington users (on or off campus)
To link to this resource use: https://libraries.indiana.edu/resources/sportsbusiness
Market research from the National Sporting Goods Association; the U.S. Department of Commerce; various sports governing bodies; and full-text articles from 14 magazines.
Additional Information
SBRnet provides searchable news and market research from the National Sporting Goods Association and other industry sources on all aspects of sporting goods, sports equipment, participation, broadcasting and marketing.
Coverage:
(Text) 1996-present- Updated monthly
Vendor:
Sports Business Research Network
Producer:
Sports Business Research Network
Interlibrary Loan:
Secure Electronic Transmission Permitted
Simultaneous User Limit:
Unlimited simultaneous users
TERMS OF USE