To link to this resource use: https://libraries.indiana.edu/resources/oneview
Data on U.S. consumer demographics, attitudes and behaviors, media use, and buying habits
Simmons OneView (formerly Simmons Choices3) provides data on adult U.S. consumers based on national surveys. The data includes consumer demographics (age, gender, income ...),consumer psychographics (behavior, attitudes ...) and buying and media habits.
The database can be used to create indivualized reports for marketing strategies, advertizing choices, and other business decisions.
Coverage: Current, with 2 year moving wall
Vendor: Experian Simmons
Producer: Experian Simmons
Interlibrary Loan Type: Not Permitted
Simultaneous User Limit: 25 simultaneous users