To link to this database use: https://libraries.indiana.edu/databases/oneview
Data on U.S. consumer demographics, attitudes and behaviors, media use, and buying habits
Additional Information:
Simmons Insights (formerly Simmons OneView, and prior to that Simmons Choices3) provides data on adult U.S. consumers based on national surveys. The data includes consumer demographics (age, gender, income ...), consumer psychographics (behavior, attitudes ...) and buying and media habits. The database can be used to create individualized reports for marketing strategies, advertising choices, and other business decisions.
Coverage: Current, with 2 year moving wall
Vendor: Experian Simmons
Producer: Experian Simmons
Interlibrary Loan Type: Not Permitted
Simultaneous User Limit: 25 simultaneous users