Resource available to authorized IU Bloomington users (on or off campus)

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Data on U.S. consumer demographics, attitudes and behaviors, media use, and buying habits

Additional Information:

Simmons OneView (formerly Simmons Choices3) provides data on adult U.S. consumers based on national surveys. The data includes consumer demographics (age, gender, income ...),consumer psychographics (behavior, attitudes ...) and buying and media habits.
The database can be used to create indivualized reports for marketing strategies, advertizing choices, and other business decisions.

Coverage: Current, with 2 year moving wall

Vendor: Experian Simmons

Producer: Experian Simmons

Interlibrary Loan Type: Not Permitted

Simultaneous User Limit: 25 simultaneous users