Simmons OneView

Resource available to authorized IU Bloomington users (on or off campus)
To link to this resource use: https://libraries.indiana.edu/resources/oneview
Data on U.S. consumer demographics, attitudes and behaviors, media use, and buying habits
Additional Information
Simmons OneView (formerly Simmons Choices3) provides data on adult U.S. consumers based on national surveys. The data includes consumer demographics (age, gender, income ...),consumer psychographics (behavior, attitudes ...) and buying and media habits.
The database can be used to create indivualized reports for marketing strategies, advertizing choices, and other business decisions.
Coverage:
Current, with 2 year moving wall
Vendor:
Experian Simmons
Producer:
Experian Simmons
Interlibrary Loan:
Not Permitted
Simultaneous User Limit:
25 simultaneous users
TERMS OF USE