When you add an image to the Media Library, you will see fields in the user interface for "Alternative text" and "Title." While only the first is a required field, it is best practice to fill in both.
Alt text provides a short description of an image for users who rely on accessibility tools such as screen readers. Alt text is not only essential for a smooth user experience, it is required by law on a website such as ours that is owned by a public university receiving federal funds.
Alt text should provide a visually impaired user with a clear sense of what is shown in the image, while also being as succinct as possible. When writing Alt text, keep in mind that the user will be reading it within the context of the page on which the image appears.
For example, the sample photo below might be placed on a page just below a paragraph that mentions Wells, or may include a caption identifying the building as Wells. In that case, there would be no need to repeat the building name in your alt text, since the user will already receive that information via the screen reader as it reads the page text and image caption. So appropriate alt text for the image might read as follows:
"A large limestone building with glass doors in the entranceway and a patio with several tables and a tree out front."
The image title, although not required, helps facilitate searches within the Media Library, making it easier for you or other users to find individual images. Keep titles short but descriptive, and as unique as possible. Often, the title will be very similar to the file name. For example, an appropriate title of the sample image below might be: Wells Exterior South Entrance.