Marketing research is an important component of business information, crucial in writing business plans, forming business strategies, and participating in case competitions. The Libraries subscribe to a number of resources that that can be used for marketing research.

If you need to find:

U.S. Consumer Demographics and Spending Habits: Use Mintel and Simmons OneView to get consumer demographics and information on spending habits for particular goods or services.

Global Consumer Demographics and Lifestyles: Use Passport GMID for detailed consumer demographics and lifestyles for over 235 countries and some international cities.

Local (U.S.) Consumer Demographics and Spending Habits: Use Reference USA and SimplyAnalytics to get consumer demographics and information on spending habits for locations as specific as a given street or neighborhood.

Consumer Trends: Use Mintel (U.S.) and Passport GMID (Global) to get analysts' insights into current and future consumer trends.

Marketing Strategies: Use Mintel or ABI/Inform for information on current marketing and social media strategies for a given market, including which strategies are working and which aren't.

Advertising Spending: Use Red Books to see how much a given company spends on advertising, segmented by different types of media.

Consumer or Product Information: Use ABI/Inform, Business Source Complete, and RDS Business Reference Suite to find articles about consumers, products, and trends.

Consumer Psychology and Behavior: Search PsycARTICLES to find scholarly studies of consumer behavior.

Have other marketing research needs? Contact the Business/SPEA Information Commons in-person or by e-mail or chat for assistance.