Marketing research is an important component of business information, crucial in writing business plans, forming business strategies, and participating in case competitions. The Libraries subscribe to a number of resources that that can be used for marketing research.
If you need to find:
Global Consumer Demographics and Lifestyles: Use Passport GMID for detailed consumer demographics and lifestyles for over 235 countries and some international cities.
Local (U.S.) Consumer Demographics and Spending Habits: Use Reference USA and SimplyAnalytics to get consumer demographics and information on spending habits for locations as specific as a given street or neighborhood.
Advertising Spending: Use Red Books to see how much a given company spends on advertising, segmented by different types of media.
Consumer Psychology and Behavior: Search PsycARTICLES to find scholarly studies of consumer behavior.