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Provides insight into the American consumer boom of the mid-20th century through access to the market research reports and supporting documents of Ernest Dichter, the era’s foremost consumer analyst and market research pioneer.
Contains thousands of reports commissioned by advertising agencies and global businesses in a booming era for consumerism, ‘Madison Avenue’ advertising and global brands on consumer goods ranging from tobacco and broadcasting to cars and hotels. Dichter’s Freud-inspired studies put the consumer “on the couch” and emphasized the unconscious motives behind consumer behavior.
Vendor: Adam Matthew Digital
Producer: Adam Matthew Digital
Interlibrary Loan Type: Not Permitted
Simultaneous User Limit: Unlimited simultaneous users