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Documents the history, operation, policies and accomplishments of one of the world's largest and oldest advertising firms, the J. Walter Thompson Company. Covers aspects of twentieth-century cultural, social, business, marketing, consumer and economic history.
Includes documents from the late nineteenth century up until the late 1990s with the bulk representing the post-1945 world. The collections included are the Publications, Account Files for nine key clients, Staff Newsletters, Staff Writings & Speeches, Chicago Office Research, New York Office Research, New Business Records, Information Center Records, Corporation Vertical Files, Review Board Records, Staff Meeting Minutes and a selection of Print Advertisements. A number of brands, companies, and industries are covered from automobiles to cosmetics and cruises. It includes complete files on some of J. Walter Thompson’s key accounts.
Coverage: Late 19th Century to early 1990s
Vendor: Adam Matthew
Producer: The Hartman Center for Sales, Advertising & Marketing History, Rubenstein Library, Duke University
Interlibrary Loan Type: Not Permitted
Simultaneous User Limit: unlimited simultaneous users