Content Strategy as a Model of Web Stewardship

September 9th 2015 @ 12:00pm
Hazelbaker Hall (Wells Library E159)

Courtney McDonald, Head, Discovery and Research Services

 

Anne Haines, Web Content Specialist, Discovery and Research Services

 

Content strategy is an emerging area of expertise related to user experience design work, defined as “planning for the creation, delivery, and governance of useful, usable content.” This session will provide a brief overview of content strategy concepts and describe how a well-articulated content strategy can enable a better user experience through thinking holistically and strategically about web content -- in other words, in stewardship. We’ll also present a brief case study of how, through implementing these tools and processes, our small department was empowered to stop simply chasing web pages around and instead invest our efforts into crafting a user-centric, sustainable web presence for the IUB Libraries (http://libraries.indiana.edu).

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Contact Info

Wells Library W501
1320 East Tenth Street
Indiana University
Bloomington, IN 47405
Michelle Dalmau
Michelle Dalmau - Head, Digital Collections Services, Associate Librarian
(812) 855-1261