Becoming Strategic: The IU Libraries’ Social Media Comes of Age

November 1st 2017 @ 12:00pm to @ 1:00pm
Hazelbaker Hall (E159)
Herman B Wells Library
1320 E. 10th St.
Bloomington, IN 47405
 Digital Library Brown Bag Series logo

Presented by: Anne Haines, Discovery and User Experience and Leanne NayReference & Scholars' Commons

Like many organizations, the IU Libraries embarked on social media as an emerging technology - an experiment. Now it’s become part of our strategic communication infrastructure. We’ll look at the history of the Libraries’ social media presence, explore what we know about our followers, and discuss how we’ve used elements of content strategy to make our social platforms more effective. We’ll focus on two Twitter accounts, @iulibraries and @hermanbwells, for a closer look at the tools we use and the decisions we make.

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Contact Info

Wells Library W501
1320 East Tenth Street
Indiana University
Bloomington, IN 47405
Michelle Dalmau
Michelle Dalmau - Head, Digital Collections Services, Associate Librarian
(812) 855-1261