Resource available to authorized IU Bloomington users (on or off campus)
To link to this database use: https://libraries.indiana.edu/databases/adspender
Tool that allows users to view a top-level summary of the multi-media advertising marketplace. Ad$pender monitors advertising expenditures and occurrence information for 3+ million brands across 18 media.
Additional Information:
Allows users to break down information by category, parent, company, subsidiary and brand.
Coverage: Varies
Vendor: Kantar Media
Producer: Kantar Media
Interlibrary Loan Type: Not Permitted
Simultaneous User Limit: 5 simultaneous users