To link to this database use: https://libraries.indiana.edu/databases/adspender
Tool that allows users to view a top-level summary of the multi-media advertising marketplace. Ad$pender monitors advertising expenditures and occurrence information for 3+ million brands across 18 media.
Please note: Access is permitted for IU faculty, staff, and students only. Authorized users may utilize the information obtained from this resource for academic, non-commercial purposes only, and only during the time of official affiliation with IU. Tool that allows users to view a top-level summary of the multi-media advertising marketplace.
Additional Information:
Allows users to break down information by category, parent, company, subsidiary and brand.
Coverage: Varies
Vendor: Kantar Media
Producer: Kantar Media
Interlibrary Loan Type: Not Permitted
Simultaneous User Limit: 5 simultaneous users